Whether in face-to-face or remote situations, customers are looking for always smoother and more intuitive purchasing or subscription experiences.
The major challenge in a subscription process is to maximize the conversion rate. This process generally requires the client’s identification, in order to respond to specific business challenges (risk reduction) or legal issues (KYC), and is often perceived as quite tedious by the client.
Distribution companies must therefore strive to offer an optimal customer experience in order to significantly reduce their dropout rates. Alongside these initiatives, they must also implement solutions to limit fraud on their services.