Telecom operators have to cope with significant market fluctuations:
- Soaring competition pushes them to offer an increasingly attractive point-of-sale and online customer experiences in order to attract new clients
- They need to deliver differentiated services to improve their ARPU while limiting their customer withdrawals
- Increased regulatory obligations concerning the client’s identification have to be respected in order to fight terrorism
For all these reasons, telecom operators need to rethink their customer subscription experience at point of sale and on-line – with the aim of streamlining all their processes.