Tourism & transport
Transport and tourism represent a dynamic market that also undergoes digital transformations. The emergence of low cost players in transport and the advent of tourism websites have spurred traditional market players to react and adapt to these changes, in order to survive. According to a Travel Flash study (“Meet the mobile traveler”, October 2016), 1 booking out of 4 is made from a mobile.
All this implies that today’s market players must constantly innovate in order to simplify and smooth the booking or boarding processes for its customers.